Scaled qualified call volume 4.2× without inflating CPL.
Rebuilt a stalled call generation program across paid search and native. Tightened intent filters, rewrote bidding logic, and shifted budget toward verified inbound calls.
- Monthly Spend
- Calls / mo
- CPL
- Window
Full breakdown available under NDA → Request accessReplaced an outsourced agency and lifted booked-job rate by 31%.
Took over a fragmented multi-region account, consolidated tracking, and routed only verified-intent leads to the sales floor. Senior buyers held every region directly.
- Regions
- Booked Jobs
- Lead Waste
- Window
Full breakdown available under NDA → Request accessHeld CPL flat while tripling daily lead volume.
Engineered a multi-source lead engine across paid social, search, and programmatic. Added a proprietary QA layer to enforce quality at scale.
- Daily Leads
- CPL
- Quality Pass
- Window
Full breakdown available under NDA → Request accessBuilt a national call program from $0 to $600k/mo in 7 months.
Cold-launched a high-stakes legal call program. Senior buyer ownership from day one, weekly capital reviews, and disciplined ramp against forecast.
- Spend Ramp
- Forecast Hit
- CPC*
- Window
Full breakdown available under NDA → Request access